In 2020, Iridescent Fairytale started as a few TikToks of alternate book covers the founder had made for herself. The reaction she received from the public was shocking.

Three years later, Iridescent Fairytale is still in business working with 10+ New York Times Bestselling Authors, numerous USA Today Bestsellers, and many independent authors. Some of the standout names include Rebecca Yarros, Rachel Gillig, Jennifer L. Armentrout, Sarah J. Maas and Carissa Broadbent. Since 2021, we have garnered over 8,000 orders and continue to grow rapidly. Iridescent Fairytale now sells clothing, art prints, enamel products, dust jackets, and continues to expand.